In the course of Tupperware history, there have been many factors that have come together to contribute to the name becoming a successful global brand. One factor that stands out among the rest, however, is design.

It is the Tupperware design that has, and continues to inspire people and win their life-long loyalty. But the testimony to Tupperware usage is best found in the millions of homes worldwide. Responding to the philosophy of finding the ultimate use of space and function, Tupperware has brought order to the modern home and kitchen by introducing a delightful range of storage systems and utensils.

Design efforts start with a keen understanding of customers' lives and how they interact in their homes. Key finding are annually filtered through worldwide global design centres in Orlando, Florida USA and Aalst in Belgium before Tupperware innovates with new ideas and applications.

From the new innovations come features like virtually air-tight and liquid-tight storage, non-drip pour, collapsible storage, microwave friendly vents and fast freezing. Patents and trademarks are result of these breakthrough designs in Tupperware products.

Over the yeas, Tupperware has won prestigious worldwide awards and recognition, including numerous Industrial Design Excellence Awards, Reddot Awards, IF Seal awards and Good Design Awards on an annual basis.

The winning Tupperware designs are recognise as products that simplify steps, modernise cooking, reduce wastage, organise, improve and maximise storage.

Tupperware is listed as one of the greatest inventions of the 20th Century by the Guinness Book of World Records and was also named one of the six most extraordinary designed products of the century by Fortune magazine.

Tupperware products are durable and guaranteed against chipping, cracking or peeling under normal non-commercial use. Therefore, buying with confidence is assured as Tupperware can be used for a lifetime.